Author Archives: markcheong96

The internet is very small. A simple Facebook search of your name and personal details like your job, address and mobile number can be revealed if you do not have the right privacy settings. What can hackers do with these details ? They can potentially hack your credit card details or use these information toContinue reading “Ethics, Privacy and Consumer Data”

JUST TAKE A LOOK AT THE AMOUNT OF MOBILE USER !!! This has caused new media to overtake traditional marketing in the recent years. These tools are associated to social media, emails and videos that we may come across on a daily basis. Do you remember the “Old Spice” commercial with its catchy tagline—”The ManContinue reading “IMC – Let’s go viral !!”

It has been an ongoing match between these two SEM (Search Engine Marketing) for years. Before I even started this blog, I had no idea on how to create a blog or even which website do i start on ? My first instinct to solve any of queries that i encounter is to search Google.Continue reading “SEM: Battle between the giants !!”

Have you come across advertisements about things that you have recently look for? You must be thinking how does your computer know? Do not worry, it is not a stalker, instead it is Big Data & IOT doing the work. The Internet of Things, or IoT, refers to the billions of physical devices around theContinue reading “Do i have a stalker ? Is the FBI on me ?”

“If you love something, let it go mobile: Mobile marketing and mobile social media” was published by Andreas M. Kaplan in 2012 People used to only surf the internet through their laptop but after evolution of technology, smartphones have became so convenient thus causing society to be so reliant to them. Even before i wasContinue reading “Technology Is Life, Mobile Is Wife”

Going viral is not easy! The odds of your content going viral is only ONE in a million of what is being posted online! One example of going viral will be the “KiKi challenge” from Drake Song, ‘In my feelings’ that got so many people on their feet and dancing. Before we begin, we willContinue reading “WARNING !!! Content maybe contagious. Proceed with cautious.”

There are many different business model but the one that entice me the most would the model of Freemium. Most of the phone apps that we own are free of charge but to further improve experience of the application, add ons are available. For mobile games, these add ons either upgrade your character to beContinue reading “Is free the limit ?”

Business noticed the value of social networks in our daily life, they are using different technique to promote their products. Social media marketing is cost effective and brands have a huge audience. In March 1 2018, Owndays Singapore decided to hold a marketing campaign that allow customers to get discount either getting likes on postContinue reading “Social Media – How can it help in marketing ?”